At the start of 2020, Instagram announced that its Shopping on Instagram functionality is now available to Instagram Business users worldwide. Of course, this is huge news for anyone selling on Instagram, and it proves to bring significant results in the eCommerce industry. But would you that what Instagram Shopping is and how it can help you sell things from your online store? If you don’t have anything to worry about, we will guide you about every aspect of this article.
You must meet the eligibility requirements:
Before you begin selling on Instagram, you must complete a few qualifying needs. In addition, you must follow the following steps:
- First, become a part of one of these markets.
- Already registered business or create a new account on Instagram, and use Instagram growth service.
- Selling things that stick to Instagram’s merchant agreement and commerce standards is allowed.
- A Facebook Business Page can be linked to your Instagram account.
Upload your product catalog
Your catalog is a file that contains information about the products you want to offer, such as pricing and labeling. To submit your product catalog, there are two ways:
- Manually add the goods to the Facebook Business Manager as a do-it-yourself option.
- Integrate with a third-party e-commerce platform, such as Shopify or BigCommerce. You can also use various other apps to earn money in social media.
Creating posts that can be purchased
After you’ve been approved for Instagram Shopping by the review team of Instagram, you have to start making shoppable posts. To do so, go to Get Started > Business Settings > Shopping on your Instagram app. After that, you must select the Facebook catalog you established before by clicking Done. Next, create a new post or pick an existing one to add shoppable tags. Then, much like you would tag a person in a bar, click on the image where you want to add a tag and type the product’s name until it displays in the search box.
Share Posts to other social platforms
Instagram is not only the option to sell. All other social media like Facebook, YouTube, TikTok, Clubhouse, and Pinterest are used by the creators to earn handsome income. So why not just share your shoppable post on other platforms so that more people could reach your post? This will increase the rate of selling products.
As you can see, establishing shoppable posts is quite simple once you’ve set up your Facebook catalog. To ensure a diverse Instagram content strategy, employ shoppable tags on the single picture and carousel posts. They should use the shopping feature on Instagram to tag up to five products per post and up to 20 in carousel posts to get the most out of this feature. These tags help the brands track and trace their products and monitor customer preferences and buying behavior. These are also beneficial for the customers who can search through the product they want through the use of relevant tags.