One of the most famous and influential online platforms that have changed the way we go about things, whether personally or from a business’s point of view, is Instagram. Apart from being a social platform that allows generating and sharing of new and unique content such as photos, videos, or text. Instagram is a platform that has enabled many businesses worldwide to shift their model online. Not only does Instagram prove to be a very efficient promotional tool for businesses, but it is also a platform that enables efficient means to conduct business. With Instagram, you can also increase your followers by reverting to the best Instagram growth service that will promote your account.

Instagram has come up with new tools to help businesses realize profit and promote convenience. One of the new and more fresh features available on Instagram is the Instagram business account. This account is much different from that of the personal account that we usually see on the platform. With the Instagram business account, a load of new features and tools can be accessed.

What is Instagram Business Account?

In simpler terms, the Instagram business account is Instagram’s version of a Facebook page. It enables you to access several different features that are otherwise not accessible. These include Instagram Analytics, Instagram Boost, and other essential features. The business account enables the sharing of content on other platforms like Facebook, etc.

Is Instagram Business Account for Free?

As far as the costs and price of owning a business account are concerned, there are no charges for just making an account. However, as far as the promotion of posts and stories is concerned, the average cost of the advertising varies from region to region. Since Instagram has an engagement rate that is much more than that of Facebook, its charges are almost double to that applicable on Facebook. For instance, if the average price for advertising on Facebook in terms of CPC is $0.35, advertising on Instagram is about $0.70. With Instagram, however, a business owner can expect to get guaranteed results as the reach and engagement is much greater than that which is seen on other online platforms.

Features of Instagram Business Account?

Switching to an Instagram Business account has its benefits. One of the significant benefits of having this account is having timely access to new features. Some of these features are enlisted and explained below.

Instagram Analytics

By switching to a business account, you can expect to get hands-on access to data analytics feature on Instagram. This can help you study and analyze different elements to target audiences and improve sales.

Auto Publish

With the business account, you can schedule posts and make sure they are auto-published on time so you would not have to worry about publishing content regularly.

Promote via Ads

The best thing about the business account is that with it, you can promote your content via paid advertisements that only increase engagement rates and the reach of your content, but also enable you to get more and more followers on board.