Instagram is a great free platform for small businesses. It provides many handy tools to help increase sales and user interest in your brand. However, at the initial stage, it is difficult to navigate and understand what you need to do first. Therefore, we have prepared useful tips, adhering to which you can achieve excellent results in the promotion.
Involving Instagram users in your brand concept
For such purposes, the Instagram account focuses more on brand engagement than directly selling the product. Using social networks, the seller is able to communicate with his followers and explain the concept of his brand. This kind of promotion is primarily relevant for entertainment, restaurant, and any other companies that do not use Instagram for direct sales but want to involve as many customers as possible in their company in this way. The owners of small businesses who want to promote their brand and are looking for an Instagram growth service often turn to the use of generating leads, orders, and calls from customers. Experience shows that actively promoting an Instagram page is one of the best solutions for attracting new customers in beauty services, sales of clothes, and low-cost jewelry. Of course, it should be taken into account that for a successful customer engagement it’s necessary to think through a clear strategy and not refuse the advertising settings on Instagram.
The question of loyalty to promoting the company
Building a community around a brand is the main goal of giant companies using Instagram. You can take into account their tips for growing on Instagram. However, gathering a group of people who are interested in your brand or products is important for both large companies and small businesses. Good communication with your readers on Instagram, qualified recommendations in your business area, reactions to mentions of your brand, and comments – all these things are reflected in a special way in the number of your customers and the growth of sales. If you have the opportunity to hire a professional to manage your Instagram page, you are sure to achieve success and get a really interested and motivated audience that will turn into your regular customers.
Replace your Instagram account with the company’s website
At the beginning of the development of your company and brand, the use of an Instagram account will bring many positive results, including establishing contact with customers, feedback, etc. It’s important to create the right visual effect for your account – correctly chosen photos of your products won’t leave a subscriber indifferent, and he will surely want to buy something from you, even if he didn’t plan to buy it.
Raise sales in the peak season
There are times when a business closes, moves, or changes direction. And the owner needs to get rid of residual products in stock in a short time and at the same time not remain in deficit. A lottery will help. On Instagram, they often conduct giveaways – simple contests with prizes. The user needs to leave a comment, repost or subscribe to the account and wait for the results to be announced. The main difference between a raffle and a giveaway is that participation in a raffle is for a fee. A “ticket” may cost a small amount of money. It turns out, that you can not only activate your account audience but also earn money. As a prize can be an item for the number of tickets redeemed. And stores can sell in this way not only the best-selling goods, but also those that are left too much in stock, or which are not very popular among customers. Among other things, on Instagram, you can successfully offer your subscribers some seasonal products. It could be Easter bunnies, Thanksgiving turkey baking molds, or Christmas tree decorations.